Technology

Nova Labs

A data-driven growth plan that doubled results for a technology company.

Growth
+210%
Conversions
+92%

The challenge

Nova Labs was active on many channels, but without clear tracking it was impossible to know which efforts actually brought customers.

What we did

  • Set up full analytics and conversion tracking across all channels.
  • Built a growth roadmap focused on the channels that performed best.
  • Redesigned the conversion funnel from landing page to sign-up.
  • Reviewed results monthly and moved budget to what worked.

The results

  • +210% Growth
  • +92% Conversions

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